About Me

I’m a strategic communications leader and senior PR partner who helps organizations find their voice, earn attention, and drive results. For more than 20 years, I’ve worked with Fortune 500 brands, startups, and nonprofits. I translate complex ideas into stories people remember and turn visibility into lasting business impact.

How I Work

Clarity. Credibility. Consistency. I sharpen your message, land coverage that counts, and establish a rhythm of communications that keeps momentum going. Clients bring me in as an extension of their team, as someone who can provide both strategic guidance and hands-on execution, month after month.

Select Results

  • Prolacta Bioscience – Elevated a niche topic, human-milk nutrition for NICU babies, from specialist circles to a national conversation, with features on GoodMorningAmerica.com and HuffPost, while expanding coverage across medical, biotech, and parenting press.

  • Lexus – Served as fractional team lead for more than 35 lifestyle and marketing campaign launches. Generated more than 10 billion earned impressions through blockbuster partnerships with Marvel and Sony, including Black Panther, Eternals, and Men in Black: International.

  • Sierra Nevada Brewing Co. – Increased earned media coverage by 61% year over year by deepening storytelling and building relationships with influential outlets such as Forbes and The Wall Street Journal.

  • Toyota – Secured dozens of stand-alone features, including in The Wall Street Journal, The New York Times, and Fast Company, and contributed to Toyota’s recognition as Marketer of the Year by Ad Age and MediaPost.

  • Chicago’s Millennium Park – Award-winning campaign shifted public sentiment around the park’s opening, resulting in hundreds of positive stories and a dedicated Chicago Tribune keepsake section.

What I Bring

  • Developing integrated strategy, messaging, and positioning

  • Building press relationships that turn into meaningful coverage

  • Elevating executive visibility through bylines, speaking opportunities, and awards

  • Creating content that makes complex ideas feel human and shareable

  • Delivering launch, event, and crisis communications with calm, clear guidance

You can expect clear messaging, credible coverage, and consistent follow-through without the big-agency overhead